{"id":4581,"date":"2025-11-03T10:31:13","date_gmt":"2025-11-03T07:31:13","guid":{"rendered":"https:\/\/usaker.com\/?p=4581"},"modified":"2025-11-03T10:31:13","modified_gmt":"2025-11-03T07:31:13","slug":"%d8%aa%d9%82%d9%86%d9%8a%d8%a7%d8%aa-%d8%aa%d8%ad%d8%b3%d9%8a%d9%86-%d8%a7%d9%84%d8%aa%d8%ad%d9%88%d9%8a%d9%84-conversion-rate-optimization-cro","status":"publish","type":"post","link":"https:\/\/usaker.com\/en\/\u062a\u0642\u0646\u064a\u0627\u062a-\u062a\u062d\u0633\u064a\u0646-\u0627\u0644\u062a\u062d\u0648\u064a\u0644-conversion-rate-optimization-cro\/","title":{"rendered":"\u062a\u0642\u0646\u064a\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 Conversion Rate Optimization  CRO \u062f\u0644\u064a\u0644\u0643 \u0627\u0644\u0634\u0627\u0645\u0644"},"content":{"rendered":"<p>&nbsp;<\/p>\n<hr \/>\n<h1 style=\"text-align: center;\"><strong>\u062a\u0642\u0646\u064a\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Conversion Rate Optimization &#8211; CRO): \u062f\u0644\u064a\u0644\u0643 \u0627\u0644\u0634\u0627\u0645\u0644<\/strong><\/h1>\n<h2><\/h2>\n<p><strong>\u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0644\u0627 \u064a\u0643\u0641\u064a \u062c\u0630\u0628 \u0627\u0644\u0632\u0648\u0627\u0631 \u0625\u0644\u0649 \u0645\u0648\u0642\u0639\u0643 \u2014 \u0627\u0644\u062a\u062d\u062f\u064a \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0647\u0648 \u062a\u062d\u0648\u064a\u0644\u0647\u0645 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u0641\u0639\u0644\u064a\u064a\u0646.<\/strong><br \/>\n<strong>\u0647\u0646\u0627 \u062a\u0623\u062a\u064a \u0623\u0647\u0645\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Conversion Rate Optimization &#8211; <a href=\"https:\/\/usaker.com\/en\/\u0625\u0646\u0634\u0627\u0621-\u062e\u0637\u0629-\u062a\u0633\u0648\u064a\u0642-\u0631\u0642\u0645\u064a-\u0645\u062a\u0643\u0627\u0645\u0644\u0629\/\">CRO<\/a>)\u060c \u0648\u0647\u064a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0648\u0642\u0639 \u0644\u0632\u064a\u0627\u062f\u0629 \u0639\u062f\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 \u064a\u0646\u0641\u0630\u0648\u0646 \u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u060c \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0634\u0631\u0627\u0621\u060c \u0623\u0648 \u062a\u0633\u062c\u064a\u0644\u060c \u0623\u0648 \u062a\u062d\u0645\u064a\u0644 \u062a\u0637\u0628\u064a\u0642.<\/strong><\/p>\n<p><strong>\u0641\u064a \u0639\u0627\u0645 2025\u060c \u0623\u0635\u0628\u062d CRO \u062c\u0632\u0621\u064b\u0627 \u0623\u0633\u0627\u0633\u064a\u064b\u0627 \u0645\u0646 \u0643\u0644 \u062e\u0637\u0629 <a href=\"https:\/\/usaker.com\/en\/\u0627\u0644\u0630\u0643\u0627\u0621-\u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a-\u0648\u062f\u0648\u0631\u0647-\u0641\u064a-\u062a\u062d\u0633\u064a\u0646-\u0645\u062d\u0631\u0643\u0627\/\">\u062a\u0633\u0648\u064a\u0642 \u0631\u0642\u0645\u064a<\/a> \u0646\u0627\u062c\u062d\u0629\u060c \u0641\u0647\u0648 \u064a\u062c\u0645\u0639 \u0628\u064a\u0646 \u0639\u0644\u0645 \u0627\u0644\u0646\u0641\u0633\u060c \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 (<a href=\"https:\/\/usaker.com\/en\/\u062f\u0644\u064a\u0644-\u062a\u062d\u0633\u064a\u0646-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-ux-\u0648\u0648\u0631\u062f\u0628\u0631\u064a\u0633\/\">UX<\/a>) \u0644\u0635\u0646\u0639 \u062a\u062c\u0631\u0628\u0629 \u062a\u062f\u0641\u0639 \u0627\u0644\u0632\u0648\u0627\u0631 \u0625\u0644\u0649 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0641\u0639\u0644\u064a.<\/strong><\/p>\n<hr \/>\n<h2><strong>\u0645\u0627 \u0647\u0648 \u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (CRO)\u061f<\/strong><\/h2>\n<p><strong>\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0647\u0648 \u0639\u0645\u0644\u064a\u0629 \u062a\u062d\u0644\u064a\u0644 \u0648\u062a\u062d\u0633\u064a\u0646 \u0639\u0646\u0627\u0635\u0631 \u0645\u0648\u0642\u0639\u0643 \u0623\u0648 \u062d\u0645\u0644\u0627\u062a\u0643 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0628\u0647\u062f\u0641 \u0631\u0641\u0639 \u0646\u0633\u0628\u0629 \u0627\u0644\u0632\u0648\u0627\u0631 \u0627\u0644\u0630\u064a\u0646 \u064a\u0642\u0648\u0645\u0648\u0646 \u0628\u0627\u0644\u0625\u062c\u0631\u0627\u0621 \u0627\u0644\u0645\u0637\u0644\u0648\u0628.<\/strong><br \/>\n<strong>\u0628\u0628\u0633\u0627\u0637\u0629\u060c \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0632\u064a\u0627\u062f\u0629 \u0639\u062f\u062f \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0641\u0642\u0637\u060c \u064a\u0631\u0643\u0632 CRO \u0639\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0641\u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0627\u0644\u062d\u0627\u0644\u064a\u0629.<\/strong><\/p>\n<h3><strong>\u0645\u0639\u0627\u062f\u0644\u0629 \u0645\u0628\u0633\u0637\u0629:<\/strong><\/h3>\n<blockquote><p><strong>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 = (\u0639\u062f\u062f \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a \u00f7 \u0639\u062f\u062f \u0627\u0644\u0632\u0648\u0627\u0631) \u00d7 100%<\/strong><\/p><\/blockquote>\n<p><strong>\u0645\u062b\u0644\u0627\u064b:<\/strong><br \/>\n<strong>\u0644\u0648 \u0632\u0627\u0631 \u0645\u0648\u0642\u0639\u0643 10,000 \u0634\u062e\u0635 \u0648\u0623\u0643\u0645\u0644 500 \u0645\u0646\u0647\u0645 \u0639\u0645\u0644\u064a\u0629 \u0634\u0631\u0627\u0621\u060c \u0641\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0644\u062f\u064a\u0643 = 5%.<\/strong><\/p>\n<hr \/>\n<h2><strong>\u0623\u0647\u0645\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/strong><\/h2>\n<ol>\n<li><strong>\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0623\u0631\u0628\u0627\u062d \u062f\u0648\u0646 \u0625\u0646\u0641\u0627\u0642 \u0625\u0636\u0627\u0641\u064a \u0639\u0644\u0649 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a.<\/strong><\/li>\n<li><strong>\u062a\u062d\u0633\u064a\u0646 <a href=\"https:\/\/usaker.com\/en\/\u0627\u0644\u0628\u0631\u0645\u062c\u0629-\u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629-\u0648\u062a\u0643\u0627\u0645\u0644\u0647\u0627-\u0645\u0639-\u0625\u062f\u0627\u0631\u0629-\u0627\u0644\/\">\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/a> \u0648\u062c\u0639\u0644 \u0627\u0644\u0645\u0648\u0642\u0639 \u0623\u0643\u062b\u0631 \u062c\u0627\u0630\u0628\u064a\u0629.<\/strong><\/li>\n<li><strong>\u0631\u0641\u0639 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062b\u0642\u062a\u0647\u0645 \u0628\u0639\u0644\u0627\u0645\u062a\u0643 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/strong><\/li>\n<li><strong>\u062a\u062e\u0641\u064a\u0636 \u062a\u0643\u0644\u0641\u0629 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u064a\u0644 (CPA).<\/strong><\/li>\n<li><strong>\u062a\u062d\u0633\u064a\u0646 \u0623\u062f\u0627\u0621 \u0627\u0644\u062d\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629.<\/strong><\/li>\n<\/ol>\n<hr \/>\n<h2><strong>\u0627\u0644\u0639\u0648\u0627\u0645\u0644 \u0627\u0644\u0645\u0624\u062b\u0631\u0629 \u0641\u064a \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/strong><\/h2>\n<ol>\n<li><strong>\u062a\u0635\u0645\u064a\u0645 <a href=\"https:\/\/usaker.com\/en\/\u0643\u064a\u0641\u064a\u0629-\u062a\u062d\u0633\u064a\u0646-\u062a\u062c\u0631\u0628\u0629-\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645-ux\/\">\u0648\u0627\u062c\u0647\u0629 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645<\/a> (UI\/UX): \u062a\u0635\u0645\u064a\u0645 \u0648\u0627\u0636\u062d \u0648\u0633\u0647\u0644 \u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645.<\/strong><\/li>\n<li><strong><a href=\"https:\/\/usaker.com\/en\/\u0623\u0641\u0636\u0644-\u0625\u0636\u0627\u0641\u0627\u062a-\u0648\u0648\u0631\u062f\u0628\u0631\u064a\u0633-\u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629\/\">Site speed<\/a>: \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0628\u0637\u064a\u0626\u0629 \u062a\u0641\u0642\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0633\u0631\u0639\u0629.<\/strong><\/li>\n<li><strong>\u0627\u0644\u0639\u0631\u0648\u0636 \u0648\u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a: \u0645\u062f\u0649 \u0648\u0636\u0648\u062d \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627.<\/strong><\/li>\n<li><strong>\u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a: \u0627\u0644\u0644\u063a\u0629\u060c \u0627\u0644\u0635\u0648\u0631\u060c \u0627\u0644\u0639\u0646\u0627\u0648\u064a\u0646\u060c \u0648\u0646\u0628\u0631\u0629 \u0627\u0644\u0625\u0642\u0646\u0627\u0639.<\/strong><\/li>\n<li><strong>\u0627\u0644\u062b\u0642\u0629: \u0648\u062c\u0648\u062f \u0645\u0631\u0627\u062c\u0639\u0627\u062a \u062d\u0642\u064a\u0642\u064a\u0629 \u0648\u0634\u0647\u0627\u062f\u0627\u062a \u0639\u0645\u0644\u0627\u0621.<\/strong><\/li>\n<li><strong>\u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062c\u0648\u0627\u0644 (Mobile Experience): \u0644\u0623\u0646 \u0623\u0643\u062b\u0631 \u0645\u0646 70% \u0645\u0646 \u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u062a\u0623\u062a\u064a \u0645\u0646 \u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0630\u0643\u064a\u0629.<\/strong><\/li>\n<\/ol>\n<hr \/>\n<h2><strong>\u062e\u0637\u0648\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (CRO)<\/strong><\/h2>\n<h3><strong>1. \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0633\u0644\u0648\u0643<\/strong><\/h3>\n<p><strong>\u0627\u0628\u062f\u0623 \u0628\u062a\u062d\u0644\u064a\u0644 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0648\u0642\u0639\u0643 \u0645\u0646 \u0623\u062f\u0648\u0627\u062a \u0645\u062b\u0644:<\/strong><\/p>\n<ul>\n<li><strong><a href=\"https:\/\/usaker.com\/en\/\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a-\u0641\u064a-2025\/\">Google Analytics<\/a><\/strong><\/li>\n<li><strong>Microsoft Clarity<\/strong><\/li>\n<li><strong><a href=\"https:\/\/usaker.com\/en\/\u0623\u0641\u0636\u0644-\u0623\u062f\u0648\u0627\u062a-seo-\u0644\u062a\u062d\u0633\u064a\u0646-\u062a\u0631\u062a\u064a\u0628-\u0627\u0644\u0645\u0648\u0627\u0642\u0639-\u0641\u064a-\u0645\u062d\/\">Hotjar<\/a><\/strong><\/li>\n<\/ul>\n<p><strong>\u062a\u0645\u0646\u062d\u0643 \u0647\u0630\u0647 \u0627\u0644\u0623\u062f\u0648\u0627\u062a \u0631\u0624\u064a\u0629 \u062f\u0642\u064a\u0642\u0629 \u062d\u0648\u0644 \u0643\u064a\u0641\u064a\u0629 \u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0632\u0648\u0627\u0631 \u0645\u0639 \u0645\u0648\u0642\u0639\u0643\u060c \u0648\u0623\u064a\u0646 \u064a\u062a\u0648\u0642\u0641\u0648\u0646\u060c \u0648\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0645\u0646\u0639\u0647\u0645 \u0645\u0646 \u0627\u0644\u062a\u062d\u0648\u064a\u0644.<\/strong><\/p>\n<hr \/>\n<h3><strong>2. \u0627\u062e\u062a\u0628\u0627\u0631 A\/B Testing<\/strong><\/h3>\n<p><strong>\u0642\u0645 \u0628\u0625\u0646\u0634\u0627\u0621 \u0646\u0633\u062e\u062a\u064a\u0646 \u0645\u0646 \u0627\u0644\u0635\u0641\u062d\u0629 \u0646\u0641\u0633\u0647\u0627 \u0645\u0639 \u062a\u063a\u064a\u064a\u0631\u0627\u062a \u0628\u0633\u064a\u0637\u0629 (\u0632\u0631 \u0645\u062e\u062a\u0644\u0641\u060c \u0639\u0646\u0648\u0627\u0646\u060c \u0635\u0648\u0631\u0629&#8230;)<\/strong><br \/>\n<strong>\u062b\u0645 \u0642\u0627\u0631\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0644\u062a\u0639\u0631\u0641 \u0623\u064a\u0647\u0627 \u064a\u062d\u0642\u0642 \u0645\u0639\u062f\u0644\u0627\u062a \u062a\u062d\u0648\u064a\u0644 \u0623\u0639\u0644\u0649.<\/strong><\/p>\n<h4><strong>\u0623\u062f\u0648\u0627\u062a \u0645\u0641\u064a\u062f\u0629:<\/strong><\/h4>\n<ul>\n<li><strong>Google Optimize<\/strong><\/li>\n<li><strong>VWO (Visual Website Optimizer)<\/strong><\/li>\n<li><strong>Optimizely<\/strong><\/li>\n<\/ul>\n<hr \/>\n<h3><strong>3. \u062a\u062d\u0633\u064a\u0646 \u0633\u0631\u0639\u0629 \u0627\u0644\u0645\u0648\u0642\u0639<\/strong><\/h3>\n<p><strong>\u0648\u0641\u0642\u064b\u0627 \u0644\u062a\u0642\u0627\u0631\u064a\u0631 Google\u060c \u0625\u0630\u0627 \u0632\u0627\u062f \u0632\u0645\u0646 \u062a\u062d\u0645\u064a\u0644 \u0627\u0644\u0635\u0641\u062d\u0629 \u0639\u0646 3 \u062b\u0648\u0627\u0646\u064d\u060c \u0641\u0625\u0646 53% \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u064a\u063a\u0627\u062f\u0631\u0648\u0646 \u0641\u0648\u0631\u064b\u0627.<\/strong><\/p>\n<h4><strong>\u0646\u0635\u0627\u0626\u062d \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0633\u0631\u0639\u0629:<\/strong><\/h4>\n<ul>\n<li><strong><a href=\"https:\/\/usaker.com\/en\/\u0636\u063a\u0637-\u0627\u0644\u0635\u0648\u0631-\u0648\u062a\u062d\u0633\u064a\u0646\u0647\u0627-\u0644\u062a\u0633\u0631\u064a\u0639-\u0648\u0648\u0631\u062f\u0628\u0631\u064a\u0633\/\">Compress images<\/a> \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 TinyPNG \u0623\u0648 ImageOptim.<\/strong><\/li>\n<li><strong>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0634\u0628\u0643\u0629 <a href=\"https:\/\/usaker.com\/en\/\u0623\u0647\u0645\u064a\u0629-\u0627\u0644\u0634\u0647\u0627\u062f\u0627\u062a-\u0627\u0644\u0623\u0645\u0646\u064a\u0629-ssl\/\">CDN<\/a> \u0645\u062b\u0644 <a href=\"https:\/\/usaker.com\/en\/\u0627\u0633\u062a\u0636\u0627\u0641\u0629-\u0627\u0644\u0645\u0648\u0627\u0642\u0639-\u062f\u0644\u064a\u0644\u0643-\u0644\u0627\u062e\u062a\u064a\u0627\u0631\/\">Cloudflare<\/a>.<\/strong><\/li>\n<li><strong>\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0633\u0643\u0631\u0628\u062a\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0636\u0631\u0648\u0631\u064a\u0629.<\/strong><\/li>\n<\/ul>\n<hr \/>\n<h3><strong>4. \u0643\u062a\u0627\u0628\u0629 \u0645\u062d\u062a\u0648\u0649 \u0625\u0642\u0646\u0627\u0639\u064a<\/strong><\/h3>\n<p><strong>\u0643\u0644 \u0643\u0644\u0645\u0629 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639\u0643 \u062a\u0624\u062b\u0631 \u0639\u0644\u0649 \u0642\u0631\u0627\u0631 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645.<\/strong><br \/>\n<strong>\u0627\u062d\u0631\u0635 \u0639\u0644\u0649 \u0623\u0646 \u064a\u062d\u062a\u0648\u064a \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0639\u0644\u0649:<\/strong><\/p>\n<ul>\n<li><strong>\u0639\u0646\u0648\u0627\u0646 \u062c\u0630\u0627\u0628 \u0648\u0648\u0627\u0636\u062d.<\/strong><\/li>\n<li><strong>\u0639\u0631\u0636 \u0627\u0644\u0642\u064a\u0645\u0629 (Value Proposition).<\/strong><\/li>\n<li><strong>\u0646\u062f\u0627\u0621 \u0642\u0648\u064a \u0644\u0644\u0641\u0639\u0644 (<a href=\"https:\/\/usaker.com\/en\/\u062a\u0635\u0645\u064a\u0645-\u0635\u0641\u062d\u0629-\u0631\u0626\u064a\u0633\u064a\u0629-\u062c\u0630\u0627\u0628\u0629-\u0641\u064a-\u0648\u0648\u0631\u062f\u0628\u0631\u064a\u0633\/\">CTA<\/a>) \u0645\u062b\u0644: <em>&#8220;\u0627\u0628\u062f\u0623 \u0627\u0644\u0622\u0646&#8221; \u2013 &#8220;\u0627\u062d\u062c\u0632 \u0639\u0631\u0636\u0643 \u0627\u0644\u0645\u062c\u0627\u0646\u064a&#8221; \u2013 &#8220;\u062c\u0631\u0651\u0628 \u0644\u0645\u062f\u0629 7 \u0623\u064a\u0627\u0645&#8221;<\/em>.<\/strong><\/li>\n<\/ul>\n<hr \/>\n<h3><strong>5. \u062a\u0628\u0633\u064a\u0637 \u0639\u0645\u0644\u064a\u0629 \u0627\u0644\u0634\u0631\u0627\u0621 \u0623\u0648 \u0627\u0644\u062a\u0633\u062c\u064a\u0644<\/strong><\/h3>\n<p><strong>\u0627\u0644\u062e\u0637\u0648\u0627\u062a \u0627\u0644\u0637\u0648\u064a\u0644\u0629 \u062a\u064f\u0641\u0642\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/strong><br \/>\n<strong>\u0627\u062d\u0631\u0635 \u0639\u0644\u0649:<\/strong><\/p>\n<ul>\n<li><strong>\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062d\u0642\u0648\u0644 \u0641\u064a \u0627\u0644\u0646\u0645\u0627\u0630\u062c.<\/strong><\/li>\n<li><strong>\u062a\u0648\u0641\u064a\u0631 \u062e\u064a\u0627\u0631\u0627\u062a \u062a\u0633\u062c\u064a\u0644 \u0633\u0631\u064a\u0639\u0629 (Google \u0623\u0648 Facebook).<\/strong><\/li>\n<li><strong>\u0639\u0631\u0636 \u0634\u0631\u064a\u0637 \u062a\u0642\u062f\u0645 \u0623\u062b\u0646\u0627\u0621 \u0627\u0644\u062a\u0633\u062c\u064a\u0644.<\/strong><\/li>\n<\/ul>\n<hr \/>\n<h3><strong>6. \u0628\u0646\u0627\u0621 \u0627\u0644\u062b\u0642\u0629<\/strong><\/h3>\n<p><strong>\u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645 \u0644\u0646 \u064a\u0634\u062a\u0631\u064a \u0645\u0646\u0643 \u0625\u0630\u0627 \u0644\u0645 \u064a\u062b\u0642 \u0628\u0643.<\/strong><\/p>\n<h4><strong>\u0637\u0631\u0642 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062b\u0642\u0629:<\/strong><\/h4>\n<ul>\n<li><strong>\u0639\u0631\u0636 \u062a\u0642\u064a\u064a\u0645\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0634\u0647\u0627\u062f\u0627\u062a \u062d\u0642\u064a\u0642\u064a\u0629.<\/strong><\/li>\n<li><strong>\u062a\u0648\u0641\u064a\u0631 \u0633\u064a\u0627\u0633\u0629 \u0625\u0631\u062c\u0627\u0639 \u0648\u0627\u0636\u062d\u0629.<\/strong><\/li>\n<li><strong>\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0634\u0627\u0631\u0627\u062a \u0627\u0644\u0623\u0645\u0627\u0646 (<a href=\"https:\/\/usaker.com\/en\/\u0623\u0645\u0646-\u0627\u0644\u0645\u0648\u0627\u0642\u0639-\u0648\u062d\u0645\u0627\u064a\u0629-\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a-\u0639\u0644\u0649-\u0627\u0644\u0625\u0646\u062a\/\">SSL<\/a>, Verified Payment).<\/strong><\/li>\n<li><strong>\u0648\u062c\u0648\u062f \u0642\u0633\u0645 \u201c\u0645\u0646 \u0646\u062d\u0646\u201d \u0648\u0648\u0633\u0627\u0626\u0644 \u062a\u0648\u0627\u0635\u0644 \u0648\u0627\u0636\u062d\u0629.<\/strong><\/li>\n<\/ul>\n<hr \/>\n<h3><strong>7. \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062c\u0648\u0627\u0644<\/strong><\/h3>\n<p><strong>\u062d\u0648\u0627\u0644\u064a 80% \u0645\u0646 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u064a\u062a\u0635\u0641\u062d\u0648\u0646 \u0645\u0646 \u0627\u0644\u062c\u0648\u0627\u0644\u060c \u0644\u0630\u0644\u0643 \u064a\u062c\u0628 \u0623\u0646 \u064a\u0643\u0648\u0646 \u0627\u0644\u0645\u0648\u0642\u0639:<\/strong><\/p>\n<ul>\n<li><strong>\u0633\u0631\u064a\u0639 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 (Responsive).<\/strong><\/li>\n<li><strong>\u0633\u0647\u0644 \u0627\u0644\u062a\u0635\u0641\u062d.<\/strong><\/li>\n<li><strong>\u064a\u062d\u062a\u0648\u064a \u0639\u0644\u0649 \u0623\u0632\u0631\u0627\u0631 \u0643\u0628\u064a\u0631\u0629 \u0648\u0648\u0627\u0636\u062d\u0629.<\/strong><\/li>\n<\/ul>\n<hr \/>\n<h3><strong>8. \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u062a\u062c\u0631\u0628\u0629 (Personalization)<\/strong><\/h3>\n<p><strong>\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a\u060c \u064a\u0645\u0643\u0646\u0643 \u0639\u0631\u0636 \u0645\u062d\u062a\u0648\u0649 \u0645\u062e\u0635\u0635 \u0644\u0643\u0644 \u0645\u0633\u062a\u062e\u062f\u0645 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0645\u0648\u0642\u0639\u0647 \u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a \u0623\u0648 \u0633\u0644\u0648\u0643 \u062a\u0635\u0641\u062d\u0647.<\/strong><\/p>\n<h4><strong>\u0623\u062f\u0648\u0627\u062a \u0645\u0641\u064a\u062f\u0629:<\/strong><\/h4>\n<ul>\n<li><strong>Dynamic Yield<\/strong><\/li>\n<li><strong>Segment<\/strong><\/li>\n<li><strong><a href=\"https:\/\/usaker.com\/en\/\u0625\u0636\u0627\u0641\u0627\u062a-\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u0628\u0631\u064a\u062f-\u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a-email-marketing\/\">HubSpot<\/a> Smart Content<\/strong><\/li>\n<\/ul>\n<hr \/>\n<h3><strong>9. \u0625\u0639\u0627\u062f\u0629 \u0627\u0633\u062a\u0647\u062f\u0627\u0641 \u0627\u0644\u0632\u0648\u0627\u0631 (Remarketing)<\/strong><\/h3>\n<p><strong>\u0627\u0644\u0643\u062b\u064a\u0631 \u0645\u0646 \u0627\u0644\u0632\u0648\u0627\u0631 \u064a\u063a\u0627\u062f\u0631\u0648\u0646 \u062f\u0648\u0646 \u062a\u062d\u0648\u064a\u0644\u060c \u0644\u0643\u0646 \u064a\u0645\u0643\u0646 \u0627\u0633\u062a\u0647\u062f\u0627\u0641\u0647\u0645 \u0644\u0627\u062d\u0642\u064b\u0627 \u0628\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0645\u062e\u0635\u0635\u0629 \u0639\u0644\u0649:<\/strong><\/p>\n<ul>\n<li><strong><a href=\"https:\/\/usaker.com\/en\/\u0645\u0642\u062f\u0645\u0629-\u0641\u064a-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0627\u0644\u0631\u0642\u0645\u064a-\u0627\u0644\u0645\u0641\u0627\u0647\u064a\u0645\/\">Google Ads<\/a><\/strong><\/li>\n<li><strong>Meta Ads (Facebook &amp; Instagram)<\/strong><\/li>\n<li><strong><a href=\"https:\/\/usaker.com\/en\/\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a-\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0639\u0628\u0631-\u0644\u064a\u0646\u0643\u062f\u0625\u0646\/\">LinkedIn Ads<\/a><\/strong><\/li>\n<\/ul>\n<hr \/>\n<h3><strong>10. \u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0645\u0633\u062a\u0645\u0631 \u0648\u0627\u0644\u062a\u062d\u0633\u064a\u0646<\/strong><\/h3>\n<p><strong>CRO \u0644\u064a\u0633\u062a \u0639\u0645\u0644\u064a\u0629 \u0645\u0624\u0642\u062a\u0629\u060c \u0628\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0633\u062a\u0645\u0631\u0629 \u062a\u0639\u062a\u0645\u062f \u0639\u0644\u0649 \u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u062a\u062d\u0644\u064a\u0644 \u062f\u0627\u0626\u0645 \u0644\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0634\u0647\u0631\u064a\u064b\u0627.<\/strong><\/p>\n<hr \/>\n<h2><strong>\u0623\u062f\u0648\u0627\u062a \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/strong><\/h2>\n<table>\n<thead>\n<tr>\n<th><strong>\u0627\u0644\u0623\u062f\u0627\u0629<\/strong><\/th>\n<th><strong>\u0627\u0644\u0648\u0638\u064a\u0641\u0629<\/strong><\/th>\n<th><strong>\u0627\u0644\u0645\u0648\u0642\u0639<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Google Analytics<\/strong><\/td>\n<td><strong>\u062a\u062d\u0644\u064a\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646<\/strong><\/td>\n<td><span style=\"color: #000080;\"><strong><a style=\"color: #000080;\" href=\"https:\/\/analytics.google.com\/\">https:\/\/analytics.google.com<\/a><\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td><strong>Hotjar<\/strong><\/td>\n<td><strong>\u062a\u062a\u0628\u0639 \u062d\u0631\u0643\u0629 \u0627\u0644\u0632\u0648\u0627\u0631 \u0648\u062a\u0633\u062c\u064a\u0644 \u0627\u0644\u062c\u0644\u0633\u0627\u062a<\/strong><\/td>\n<td><span style=\"color: #000080;\"><strong><a style=\"color: #000080;\" href=\"https:\/\/www.hotjar.com\/\">https:\/\/www.hotjar.com<\/a><\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td><strong>VWO<\/strong><\/td>\n<td><strong>\u0627\u062e\u062a\u0628\u0627\u0631\u0627\u062a A\/B \u0648\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0623\u062f\u0627\u0621<\/strong><\/td>\n<td><span style=\"color: #000080;\"><strong><a style=\"color: #000080;\" href=\"https:\/\/vwo.com\/\">https:\/\/vwo.com<\/a><\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td><strong>Crazy Egg<\/strong><\/td>\n<td><strong>\u062e\u0631\u0627\u0626\u0637 \u062d\u0631\u0627\u0631\u0629 Heatmaps<\/strong><\/td>\n<td><span style=\"color: #000080;\"><strong><a style=\"color: #000080;\" href=\"https:\/\/www.crazyegg.com\/\">https:\/\/www.crazyegg.com<\/a><\/strong><\/span><\/td>\n<\/tr>\n<tr>\n<td><strong>HubSpot <a href=\"https:\/\/usaker.com\/en\/\u0627\u0644\u062a\u0633\u0648\u064a\u0642-\u0645\u062a\u0639\u062f\u062f-\u0627\u0644\u0642\u0646\u0648\u0627\u062a-omnichannel-marketing\/\">CRM<\/a><\/strong><\/td>\n<td><strong>\u062a\u062a\u0628\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062d\u0644\u064a\u0644 \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/strong><\/td>\n<td><span style=\"color: #000080;\"><strong><a style=\"color: #000080;\" href=\"https:\/\/www.hubspot.com\/\">https:\/\/www.hubspot.com<\/a><\/strong><\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<h2><strong>\u0623\u062e\u0637\u0627\u0621 \u0634\u0627\u0626\u0639\u0629 \u0641\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u062d\u0648\u064a\u0644<\/strong><\/h2>\n<ol>\n<li><strong>\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f \u0639\u0644\u0649 \u0627\u0644\u062d\u062f\u0633 \u0628\u062f\u0644\u0627\u064b \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/strong><\/li>\n<li><strong>\u062a\u063a\u064a\u064a\u0631 \u0639\u062f\u0629 \u0639\u0646\u0627\u0635\u0631 \u062f\u0641\u0639\u0629 \u0648\u0627\u062d\u062f\u0629.<\/strong><\/li>\n<li><strong>\u062a\u062c\u0627\u0647\u0644 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062c\u0648\u0627\u0644.<\/strong><\/li>\n<li><strong>\u0625\u0647\u0645\u0627\u0644 \u0635\u0641\u062d\u0629 \u0627\u0644\u0634\u0643\u0631 (Thank You Page).<\/strong><\/li>\n<li><strong>\u0639\u062f\u0645 \u0627\u062e\u062a\u0628\u0627\u0631 CTA \u0628\u0627\u0646\u062a\u0638\u0627\u0645.<\/strong><\/li>\n<\/ol>\n<hr \/>\n<h2><strong>\u0642\u064a\u0627\u0633 \u0646\u062c\u0627\u062d \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 CRO<\/strong><\/h2>\n<p><strong>\u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u0646\u062c\u0627\u062d\u060c \u0639\u0644\u064a\u0643 \u062a\u062a\u0628\u0639 \u0645\u0624\u0634\u0631\u0627\u062a \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (KPIs) \u0645\u062b\u0644:<\/strong><\/p>\n<ul>\n<li><strong>\u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0625\u062c\u0645\u0627\u0644\u064a.<\/strong><\/li>\n<li><strong>\u0642\u064a\u0645\u0629 \u0627\u0644\u0637\u0644\u0628 \u0627\u0644\u0645\u062a\u0648\u0633\u0637\u0629 (AOV).<\/strong><\/li>\n<li><strong>\u0646\u0633\u0628\u0629 \u0627\u0644\u0646\u0642\u0631 \u0639\u0644\u0649 \u0627\u0644\u0623\u0632\u0631\u0627\u0631 (CTR).<\/strong><\/li>\n<li><strong>\u0645\u0639\u062f\u0644 \u0627\u0644\u0627\u0631\u062a\u062f\u0627\u062f (Bounce Rate).<\/strong><\/li>\n<li><strong>\u0646\u0633\u0628\u0629 \u0627\u0644\u062a\u062e\u0644\u064a \u0639\u0646 \u0633\u0644\u0629 \u0627\u0644\u0634\u0631\u0627\u0621.<\/strong><\/li>\n<\/ul>\n<hr \/>\n<h2><strong>\u0623\u0645\u062b\u0644\u0629 \u0648\u0627\u0642\u0639\u064a\u0629 \u0639\u0644\u0649 \u0646\u062c\u0627\u062d CRO<\/strong><\/h2>\n<h3><strong>1. \u0634\u0631\u0643\u0629 Dropbox<\/strong><\/h3>\n<p><strong>\u063a\u064a\u0651\u0631\u062a \u0627\u0644\u0639\u0646\u0648\u0627\u0646 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0641\u064a \u0635\u0641\u062d\u062a\u0647\u0627 \u0645\u0646 \u201cYour files, anywhere\u201d \u0625\u0644\u0649 \u201cBring your files together\u201d<\/strong><br \/>\n<strong>\u2192 \u0627\u0644\u0646\u062a\u064a\u062c\u0629: \u0632\u064a\u0627\u062f\u0629 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0628\u0646\u0633\u0628\u0629 10%.<\/strong><\/p>\n<h3><strong>2. \u0634\u0631\u0643\u0629 Basecamp<\/strong><\/h3>\n<p><strong>\u0627\u0633\u062a\u062e\u062f\u0645\u062a \u0634\u0647\u0627\u062f\u0629 \u0639\u0645\u064a\u0644 \u062d\u0642\u064a\u0642\u064a\u0629 \u0641\u064a \u0627\u0644\u0635\u0641\u062d\u0629 \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629<\/strong><br \/>\n<strong>\u2192 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 \u0627\u0631\u062a\u0641\u0639 \u0628\u0646\u0633\u0628\u0629 37%.<\/strong><\/p>\n<h3><strong>3. \u0645\u062a\u062c\u0631 Nike<\/strong><\/h3>\n<p><strong>\u0628\u0641\u0636\u0644 \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u062c\u0648\u0627\u0644 \u0648\u062a\u0642\u0644\u064a\u0644 \u0639\u062f\u062f \u062e\u0637\u0648\u0627\u062a \u0627\u0644\u062f\u0641\u0639<\/strong><br \/>\n<strong>\u2192 \u0632\u0627\u062f\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0628\u0646\u0633\u0628\u0629 28% \u062e\u0644\u0627\u0644 \u0631\u0628\u0639 \u0633\u0646\u0629 \u0648\u0627\u062d\u062f.<\/strong><\/p>\n<hr \/>\n<h2><strong>\u0645\u0633\u062a\u0642\u0628\u0644 CRO \u0641\u064a 2025 \u0648\u0645\u0627 \u0628\u0639\u062f\u0647<\/strong><\/h2>\n<ul>\n<li><strong><a href=\"https:\/\/usaker.com\/en\/\u0627\u0644\u0628\u0631\u0645\u062c\u0629-\u0627\u0644\u0645\u062a\u0642\u062f\u0645\u0629-\u0641\u064a-2025\/\">\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/a> (<a href=\"https:\/\/usaker.com\/en\/\u0645\u0633\u062a\u0642\u0628\u0644-\u0648\u0648\u0631\u062f\u0628\u0631\u064a\u0633-\u0623\u062d\u062f\u062b-\u0627\u0644\u062a\u0648\u062c\u0647\u0627\u062a\/\">AI<\/a>) \u0633\u064a\u0633\u0627\u0639\u062f \u0641\u064a \u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u062a\u062c\u0627\u0631\u0628 \u0628\u0634\u0643\u0644 \u062f\u0642\u064a\u0642.<\/strong><\/li>\n<li><strong>\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u062a\u0646\u0628\u0624\u064a (Predictive Analytics) \u0633\u064a\u062a\u0648\u0642\u0639 \u0633\u0644\u0648\u0643 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0642\u0628\u0644 \u062d\u062f\u0648\u062b\u0647.<\/strong><\/li>\n<li><strong>\u0627\u0644\u0623\u062a\u0645\u062a\u0629 \u0633\u062a\u062e\u062a\u0635\u0631 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0627\u062e\u062a\u0628\u0627\u0631 \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631.<\/strong><\/li>\n<li><strong><a href=\"https:\/\/usaker.com\/en\/\u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644-\u0627\u0644\u0631\u0642\u0645\u064a\/\">\u0627\u0644\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0639\u0632\u0632<\/a> (<a href=\"https:\/\/usaker.com\/en\/\u0627\u0633\u062a\u062e\u062f\u0627\u0645-\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a-\u0627\u0644\u0643\u0628\u064a\u0631\u0629-big-data\/\">AR<\/a>) \u0633\u064a\u0645\u0643\u0646 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0642\u0628\u0644 \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0645\u0627 \u064a\u0632\u064a\u062f \u0627\u0644\u062a\u062d\u0648\u064a\u0644\u0627\u062a.<\/strong><\/li>\n<\/ul>\n<hr \/>\n<h2><strong>\u0631\u0648\u0627\u0628\u0637 \u062e\u0627\u0631\u062c\u064a\u0629 \u0645\u0648\u062b\u0648\u0642\u0629<\/strong><\/h2>\n<ul>\n<li><span style=\"color: #000080;\"><strong><a style=\"color: #000080;\" href=\"https:\/\/marketingplatform.google.com\/about\/optimize\">Google Optimize Official<\/a><\/strong><\/span><\/li>\n<li><span style=\"color: #000080;\"><strong><a style=\"color: #000080;\" href=\"https:\/\/vwo.com\/\">VWO Conversion Optimization Tools<\/a><\/strong><\/span><\/li>\n<li><span style=\"color: #000080;\"><strong><a style=\"color: #000080;\" href=\"https:\/\/www.hotjar.com\/\">Hotjar Insights<\/a><\/strong><\/span><\/li>\n<li><span style=\"color: #000080;\"><strong><a style=\"color: #000080;\" href=\"https:\/\/blog.hubspot.com\/marketing\/conversion-rate-optimization\">HubSpot CRO Guide<\/a><\/strong><\/span><\/li>\n<\/ul>\n<hr \/>\n<h2><strong>\u0627\u0644\u062e\u0644\u0627\u0635\u0629<\/strong><\/h2>\n<p><strong>\u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (CRO) \u0647\u0648 \u0627\u0644\u0639\u0645\u0648\u062f \u0627\u0644\u0641\u0642\u0631\u064a \u0644\u0623\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062a\u0633\u0648\u064a\u0642 \u0631\u0642\u0645\u064a \u0646\u0627\u062c\u062d\u0629.<\/strong><br \/>\n<strong>\u0644\u0627 \u0641\u0627\u0626\u062f\u0629 \u0645\u0646 \u0627\u0644\u0632\u0648\u0627\u0631 \u0625\u0630\u0627 \u0644\u0645 \u064a\u062a\u062d\u0648\u0644\u0648\u0627 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621.<\/strong><br \/>\n<strong>\u0627\u0628\u062f\u0623 \u0627\u0644\u064a\u0648\u0645 \u0628\u062a\u062d\u0644\u064a\u0644 \u0645\u0648\u0642\u0639\u0643\u060c \u0627\u062e\u062a\u0628\u0631 \u0639\u0646\u0627\u0635\u0631\u0647\u060c \u0648\u0627\u062c\u0639\u0644 \u0643\u0644 \u0632\u064a\u0627\u0631\u0629 \u0641\u0631\u0635\u0629 \u062c\u062f\u064a\u062f\u0629 \u0644\u0644\u062a\u062d\u0648\u064a\u0644 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a.<\/strong><\/p>\n<p><strong>\u0641\u064a 2025\u060c \u0627\u0644\u0641\u0627\u0631\u0642 \u0628\u064a\u0646 <a href=\"https:\/\/usaker.com\/en\/\u0645\u0631\u0627\u062d\u0644-\u0625\u0646\u0634\u0627\u0621-\u0645\u0648\u0642\u0639-\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a-\u0627\u062d\u062a\u0631\u0627\u0641\u064a\/\">location<\/a> \u0646\u0627\u062c\u062d \u0648\u0622\u062e\u0631 \u0645\u062a\u0648\u0633\u0637 \u0647\u0648 \u0645\u062f\u0649 \u0625\u062a\u0642\u0627\u0646\u0647 \u0644\u062a\u0642\u0646\u064a\u0627\u062a CRO \u0627\u0644\u0630\u0643\u064a\u0629 \u0648\u0627\u0644\u0645\u0628\u0646\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u062a\u0642\u0646\u064a\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Conversion Rate Optimization &#8211; CRO): \u062f\u0644\u064a\u0644\u0643 \u0627\u0644\u0634\u0627\u0645\u0644 \u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0631\u0642\u0645\u064a\u060c \u0644\u0627 \u064a\u0643\u0641\u064a \u062c\u0630\u0628 \u0627\u0644\u0632\u0648\u0627\u0631 \u0625\u0644\u0649 \u0645\u0648\u0642\u0639\u0643 \u2014 \u0627\u0644\u062a\u062d\u062f\u064a \u0627\u0644\u062d\u0642\u064a\u0642\u064a \u0647\u0648 \u062a\u062d\u0648\u064a\u0644\u0647\u0645 \u0625\u0644\u0649 \u0639\u0645\u0644\u0627\u0621 \u0641\u0639\u0644\u064a\u064a\u0646. \u0647\u0646\u0627 \u062a\u0623\u062a\u064a \u0623\u0647\u0645\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644 \u0627\u0644\u062a\u062d\u0648\u064a\u0644 (Conversion Rate Optimization &#8211; CRO)\u060c \u0648\u0647\u064a \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u062a\u062d\u0644\u064a\u0644 \u0633\u0644\u0648\u0643 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0648\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0645\u0648\u0642\u0639 \u0644\u0632\u064a\u0627\u062f\u0629 \u0639\u062f\u062f \u0627\u0644\u0623\u0634\u062e\u0627\u0635 \u0627\u0644\u0630\u064a\u0646 [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[336],"tags":[2407,2446,1354,2448,2445,2438,2449,2443,2441,2450,2442,2447,2444,2451],"class_list":{"0":"post-4581","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","6":"hentry","7":"category-336","8":"tag-cro","9":"tag-google_analytics","10":"tag-ux","11":"tag-_cro","12":"tag-_a-b","13":"tag-__2025","14":"tag-_","17":"tag-__"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u062a\u0642\u0646\u064a\u0627\u062a \u062a\u062d\u0633\u064a\u0646 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