{"id":2221,"date":"2025-02-24T11:10:45","date_gmt":"2025-02-24T08:10:45","guid":{"rendered":"https:\/\/usaker.com\/?p=2221"},"modified":"2025-02-24T11:10:45","modified_gmt":"2025-02-24T08:10:45","slug":"google-shopping-ads-basics","status":"publish","type":"post","link":"https:\/\/usaker.com\/en\/google-shopping-ads-basics\/","title":{"rendered":"\u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0646\u064a \u0625\u0646\u0634\u0627\u0621 \u0628\u0627\u0643 \u0644\u064a\u0646\u0643 \u0642\u0648\u064a \u0644\u0645\u0648\u0642\u0639\u064a \u0645\u062c\u0627\u0646\u064b\u0627\u061f"},"content":{"rendered":"<h3 class=\"blog-details__content-text-title mb-20 wow fadeInLeft wp-dark-mode-bg-image animated\" data-wow-delay=\".3s\">\u0643\u064a\u0641 \u064a\u0645\u0643\u0646\u0646\u064a \u0625\u0646\u0634\u0627\u0621 \u0628\u0627\u0643 \u0644\u064a\u0646\u0643 \u0642\u0648\u064a \u0644\u0645\u0648\u0642\u0639\u064a \u0645\u062c\u0627\u0646\u064b\u0627\u061f<\/h3>\n<p class=\"wp-dark-mode-bg-image\"><strong class=\"wp-dark-mode-bg-image\">\u064a\u062a\u0636\u0645\u0646 \u0625\u0646\u0634\u0627\u0621 \u0631\u0648\u0627\u0628\u0637 \u062e\u0644\u0641\u064a\u0629 \u0642\u0648\u064a\u0629 \u0644\u0645\u0648\u0642\u0639\u0643 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a \u0645\u062c\u0627\u0646\u064b\u0627 \u0645\u0632\u064a\u062c\u064b\u0627 \u0645\u0646 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0625\u0646\u0634\u0627\u0621 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0648\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0634\u0628\u0643\u0627\u062a \u0627\u0644\u0645\u0648\u062c\u0648\u062f\u0629. \u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0639\u062f\u0629 \u0637\u0631\u0642 \u0641\u0639\u0651\u0627\u0644\u0629 \u064a\u0645\u0643\u0646\u0643 \u062a\u0646\u0641\u064a\u0630\u0647\u0627:<\/strong><\/p>\n<h2 class=\"mb-2 mt-6 text-lg first:mt-3 wp-dark-mode-bg-image\"><strong class=\"wp-dark-mode-bg-image\">\u0627\u0633\u062a\u062e\u062f\u0645 \u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062e\u0644\u0641\u064a\u0629 \u0644\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646<\/strong><\/h2>\n<p class=\"wp-dark-mode-bg-image\"><strong class=\"wp-dark-mode-bg-image\">\u062a\u0639\u062f \u062a\u062d\u0644\u064a\u0644 \u0645\u0644\u0641\u0627\u062a \u062a\u0639\u0631\u064a\u0641 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062e\u0644\u0641\u064a\u0629 \u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0643 \u0625\u062d\u062f\u0649 \u0623\u0643\u062b\u0631 \u0627\u0644\u0637\u0631\u0642 \u0641\u0639\u0627\u0644\u064a\u0629 \u0644\u0628\u0646\u0627\u0621 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062e\u0644\u0641\u064a\u0629. \u062a\u062a\u0636\u0645\u0646 \u0647\u0630\u0647 \u0627\u0644\u0639\u0645\u0644\u064a\u0629:<\/strong><\/p>\n<ul class=\"marker:text-textOff list-disc pl-8 wp-dark-mode-bg-image\">\n<li class=\"wp-dark-mode-bg-image\"><strong class=\"wp-dark-mode-bg-image\">\u062a\u062d\u062f\u064a\u062f \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u00a0: \u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0648\u0627\u062a \u062a\u062d\u0633\u064a\u0646 \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (\u0645\u062b\u0644\u00a0<span class=\"wp-dark-mode-bg-image\" data-wpdm-inline-color=\"\"><a class=\"wp-dark-mode-bg-image\" href=\"http:\/\/ahrefs.com\/\" data-wpdm-inline-color=\"\">Ahrefs<\/a>\u00a0<\/span>\u0623\u0648\u00a0<span class=\"wp-dark-mode-bg-image\" data-wpdm-inline-color=\"\"><a class=\"wp-dark-mode-bg-image\" href=\"http:\/\/semrush.com\/\" data-wpdm-inline-color=\"\">SEMrush<\/a><\/span>) \u0644\u0644\u0639\u062b\u0648\u0631 \u0639\u0644\u0649 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0648\u064a\u0628 \u0630\u0627\u062a \u0627\u0644\u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0623\u0639\u0644\u0649 \u0641\u064a \u0645\u062c\u0627\u0644\u0643.<\/strong><\/li>\n<li class=\"wp-dark-mode-bg-image\"><strong class=\"wp-dark-mode-bg-image\">\u062a\u062d\u0644\u064a\u0644 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062e\u0644\u0641\u064a\u0629\u00a0: \u0627\u0646\u0638\u0631 \u0625\u0644\u0649 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062e\u0644\u0641\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0634\u064a\u0631 \u0625\u0644\u0649 \u0647\u0630\u0647 \u0627\u0644\u0645\u0648\u0627\u0642\u0639. \u062d\u062f\u062f \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0648\u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629.<\/strong><\/li>\n<li class=\"wp-dark-mode-bg-image\"><strong class=\"wp-dark-mode-bg-image\">\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u0648\u0627\u0628\u0637 \u0645\u0645\u0627\u062b\u0644\u0629\u00a0: \u0627\u062a\u0635\u0644 \u0628\u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0645\u0646\u0627\u0641\u0633\u064a\u0643 \u0648\u0627\u0642\u062a\u0631\u062d \u0645\u062d\u062a\u0648\u0649 \u0645\u0634\u0627\u0628\u0647\u064b\u0627 \u0623\u0648 \u0642\u062f\u0645 \u0645\u0634\u0627\u0631\u0643\u0627\u062a \u0644\u0644\u0636\u064a\u0648\u0641 \u062a\u062a\u0636\u0645\u0646 \u0631\u0627\u0628\u0637\u064b\u0627 \u064a\u0639\u0648\u062f \u0625\u0644\u0649 \u0645\u0648\u0642\u0639\u0643<\/strong><\/li>\n<\/ul>\n<h2 class=\"mb-2 mt-6 text-lg first:mt-3 wp-dark-mode-bg-image\"><strong class=\"wp-dark-mode-bg-image\">\u0627\u0633\u062a\u062e\u062f\u0645 HARO (\u0645\u0633\u0627\u0639\u062f\u0629 \u0627\u0644\u0645\u0631\u0627\u0633\u0644)<\/strong><\/h2>\n<p class=\"wp-dark-mode-bg-image\"><strong class=\"wp-dark-mode-bg-image\">HARO \u0647\u064a \u0645\u0646\u0635\u0629 \u062d\u064a\u062b \u064a\u0628\u062d\u062b \u0627\u0644\u0635\u062d\u0641\u064a\u0648\u0646 \u0639\u0646 \u0627\u0642\u062a\u0628\u0627\u0633\u0627\u062a \u0645\u0646 \u062e\u0628\u0631\u0627\u0621 \u0644\u0645\u0642\u0627\u0644\u0627\u062a\u0647\u0645. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062a\u0633\u062c\u064a\u0644:<\/strong><\/p>\n<ul class=\"marker:text-textOff list-disc pl-8 wp-dark-mode-bg-image\">\n<li class=\"wp-dark-mode-bg-image\"><strong class=\"wp-dark-mode-bg-image\">\u0627\u0644\u0631\u062f \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0641\u0633\u0627\u0631\u0627\u062a \u0630\u0627\u062a \u0627\u0644\u0635\u0644\u0629\u00a0: \u0631\u0627\u0642\u0628 \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u064a\u0648\u0645\u064a\u0629 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u062e\u0628\u0631\u062a\u0643 \u0648\u0642\u062f\u0645 \u0625\u062c\u0627\u0628\u0627\u062a \u062b\u0627\u0642\u0628\u0629.<\/strong><\/li>\n<li class=\"wp-dark-mode-bg-image\"><strong class=\"wp-dark-mode-bg-image\">\u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u0648\u0627\u0628\u0637 \u062e\u0644\u0641\u064a\u0629\u00a0: \u0625\u0630\u0627 \u062a\u0645 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0631\u062f\u0643\u060c \u0641\u0645\u0646 \u0627\u0644\u0645\u0639\u062a\u0627\u062f \u0623\u0646 \u064a\u0642\u0648\u0645 \u0627\u0644\u0635\u062d\u0641\u064a \u0628\u062a\u0636\u0645\u064a\u0646 \u0631\u0627\u0628\u0637 \u062e\u0644\u0641\u064a \u0644\u0645\u0648\u0642\u0639\u0643 \u0639\u0644\u0649 \u0627\u0644\u0648\u064a\u0628\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0633\u0644\u0637\u062a\u0643 \u0648\u0638\u0647\u0648\u0631\u0643<\/strong><\/li>\n<\/ul>\n<h2 class=\"mb-2 mt-6 text-lg first:mt-3 wp-dark-mode-bg-image\"><strong class=\"wp-dark-mode-bg-image\">\u0625\u0646\u0634\u0627\u0621 \u0645\u062d\u062a\u0648\u0649 \u0639\u0627\u0644\u064a \u0627\u0644\u062c\u0648\u062f\u0629<\/strong><\/h2>\n<p class=\"wp-dark-mode-bg-image\"><strong class=\"wp-dark-mode-bg-image\">\u0625\u0646 \u0646\u0634\u0631 \u0645\u062d\u062a\u0648\u0649 \u0642\u064a\u0645 \u064a\u0645\u0643\u0646 \u0623\u0646 \u064a\u062c\u0630\u0628 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062e\u0644\u0641\u064a\u0629 \u0628\u0634\u0643\u0644 \u0637\u0628\u064a\u0639\u064a. \u0636\u0639 \u0641\u064a \u0627\u0639\u062a\u0628\u0627\u0631\u0643 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u062a\u0627\u0644\u064a\u0629:<\/strong><\/p>\n<ul class=\"marker:text-textOff list-disc pl-8 wp-dark-mode-bg-image\">\n<li class=\"wp-dark-mode-bg-image\"><strong class=\"wp-dark-mode-bg-image\">\u062a\u0642\u0646\u064a\u0629 \u0646\u0627\u0637\u062d\u0629 \u0627\u0644\u0633\u062d\u0627\u0628\u00a0: \u062d\u062f\u062f \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0634\u0627\u0626\u0639 \u0641\u064a \u0645\u062c\u0627\u0644\u0643\u060c \u0648\u0627\u0635\u0646\u0639 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class=\"wp-dark-mode-bg-image\">\u062a\u0636\u0645\u064a\u0646 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0639\u0646\u062f\u0645\u0627 \u064a\u0643\u0648\u0646 \u0630\u0644\u0643 \u0645\u0646\u0627\u0633\u0628\u064b\u0627\u00a0: \u0639\u0646\u062f\u0645\u0627 \u064a\u0643\u0648\u0646 \u0630\u0644\u0643 \u0645\u0646\u0627\u0633\u0628\u064b\u0627\u060c \u0642\u0645 \u0628\u0625\u062f\u0631\u0627\u062c \u0631\u0627\u0628\u0637 \u0625\u0644\u0649 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0630\u064a \u0627\u0644\u0635\u0644\u0629 \u0639\u0644\u0649 \u0645\u0648\u0642\u0639\u0643 \u0643\u062c\u0632\u0621 \u0645\u0646 \u0631\u062f\u0648\u062f\u0643<\/strong><\/li>\n<\/ul>\n<h2 class=\"mb-2 mt-6 text-lg first:mt-3 wp-dark-mode-bg-image\"><strong class=\"wp-dark-mode-bg-image\">\u0627\u0633\u062a\u062e\u062f\u0645 \u0623\u062f\u0644\u0629 \u0627\u0644\u0631\u0648\u0627\u0628\u0637 \u0627\u0644\u062e\u0644\u0641\u064a\u0629 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class=\"wp-dark-mode-bg-image\"><strong class=\"wp-dark-mode-bg-image\">\u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0644\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0644\u0631\u0648\u0627\u0628\u0637\u00a0: \u0627\u062a\u0635\u0644 \u0628\u0645\u0624\u0644\u0641\u064a \u062a\u0644\u0643 \u0627\u0644\u0625\u0634\u0627\u0631\u0627\u062a \u0648\u0627\u0637\u0644\u0628 \u0645\u0646\u0647\u0645 \u0628\u0644\u0637\u0641 \u0625\u0636\u0627\u0641\u0629 \u0631\u0627\u0628\u0637 \u064a\u0639\u0648\u062f \u0625\u0644\u0649 \u0645\u0648\u0642\u0639\u0643<\/strong><\/li>\n<\/ul>\n<p class=\"wp-dark-mode-bg-image\"><strong class=\"wp-dark-mode-bg-image\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062c\u0645\u0639 \u0628\u064a\u0646 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u060c \u064a\u0645\u0643\u0646\u0643 \u0625\u0646\u0634\u0627\u0621 \u0631\u0648\u0627\u0628\u0637 \u062e\u0644\u0641\u064a\u0629 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